There are many reasons for a broken (or 404) page, such Phone Number List accidental deletion or URL change. Although having 404 pages is not a ranking factor in itself, these pages can still be indexed, generate traffic, and Phone Number List inbound links. Most importantly, your website is hosted in a way that allows your users to access it quickly. One way is to make sure it's hosted locally (Google FAQ). You can check your IP location by Phone Number List a website that does this automatically.
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If I'm a customer visiting my website, do I Phone Number List any data I enter to be encrypted and secure? Do I want to show them a "site is not secure" sign? Either way, I both recommend moving to HTTPS. Google seems to Phone Number List with this, so HTTPS is quickly becoming an expectation for many websites. Some browsers even warn users when they enter a site that does not use HTTPS. 10. Robot.txt Robots.txt is a file used as a map Phone Number List for Google and other robots. It tells Google how to crawl your site, which pages to crawl and which not to crawl and index, and where to locate your sitemap.